I must admit that I’m a big fan of Windows Phone and Nokia. With extremely few exceptions, I’ve always had Nokia as my primary device. The Finnish company (acquired by Microsoft) has always been making truly reliable devices. However, Apple with its iPhone put Nokia in an extremely difficult situation. Nokia’s Symbian OS looked like one from the Stone Age in comparison to iOS. However, with the adoption of Windows Phone, Nokia is still in the game.
According to the research data by IDC, Windows Phone is now ahead of iPhone in 24 countries: Chile, Colombia, Czech Republic, Egypt, Ecuador, Finland, Greece, Hungary, India, Italy, Kenya, Kuwait, Malaysia, Mexico, Nigeria, Pakistan, Peru, Poland, Saudi Arabia, South Africa, Thailand, Ukraine, United Arab Emirates and Vietnam.
Data from Kantar, also confirms Windows Phone’s fast growth.
However, it must be noted that Windows Phone is outselling iPhone mostly in such markets where iPhone is prohibitively expensive. Sure, in Finland people can buy iPhones but hey that’s Nokia’s homeland and iPhone has no chance there.
Another big point is that over 90% of sales of Windows Phone is made by Nokia. The conclusion is that the other manufacturers don’t show much interest. My personal opinion is that this shall not be a big deal. Moreover, if I were making decisions at Microsoft, I would need no other manufacturer at all after acquiring Nokia. Apple’s having full control over the platform is one of the reasons why iPhone is so popular today.
Honestly, Microsoft has done good job in developing and pushing Windows Phone but the road is still long to the ultimate success. Microsoft and Nokia need to push high-end devices more aggressively and who knows, maybe in the next 3 to 5 years Windows Phone will pose considerable threat to iPhone even in iPhone’s traditionally strong markets of the US and Japan, where iPhone has 41% and 60% respectively.